I've been trying to come up with a business that myself and some friends could start, as they're all unemployeed and deeply in need of getting some sort of decent living going. We all seem to hate corporations, and we certainly can't maintain regular jobs, but we also work very hard and get a lot done when motivated. Therefore, this morning, I discovered within my brain a radical idea for a business.
There are a number of companies out there making lots of money through guerilla marketing campaigns. Campaigns like ilovebees.com and others are becoming quite the vogue way of selling products to an unwitting public. The key is to never mention the product by name, nor to let the target know that they're actually observing a covert marketing campaign.
What if we did this, but from the other side. What if we created marketing slander campaigns. We take money from Coca Cola to create a website that says horrible, slanderous, libel things about Pepsi? They pay us some obscene amount of money, and we start a meme that sabotages the hell out of the competiton. we create fake forums that allow users to write testamonials about buying cans of Pepsi that contained nothing but pubic hair. We plant stories in disreputable news outlets that describe horrible things lurking within Pepsi cans and bottles, hook the news outlets up with fake eye witnesses and victims of this particular phenomina or that.
I think we could make a bundle of money doing this. The only tough parts would be creating the marketing briefs and documents for the clients, and pitching the clients successfully. The actually web stuff would be a breeze.